Suki Dusanj-Lenz, country co-ordinator for Fashion Revolution India, said, “India has a massive recyclability culture which we must celebrate and encourage. Every doodle has its own character, much like the clothes we make.”Īlso speaking up against fast fashion were representatives of the Fashion Revolution, associating with LFW for the first time. Hence the name Doodlage, which comes from the word doodle. Since the design is dependent on the material available at that time, each piece is one-of-a-kind. “What we do pretty much goes against the trend of fast fashion. “We use leftover fabric,” Tula explained.
RAGHAV SACHAR FLUTE SERIES
Recyling held its own as well designer Kriti Tula, founder and co-owner of Doodlage, had a series of designs made with upcycled garments using waste materials. The handspun fabric has been taken up as a national cause by Prime Minister Narendra Modi, and as Kathryn Williams, founder of Because of Nature, told WWD, “It’s possible to read the emotions of the weaver as you see the fabric.” Using her own knowledge of organic dyeing, she has been creating more breathable outfits for the Australian market, and returned to showcase them in India.
Another interesting collaboration was between the Bihar-based organization Matr and the Australian company Because of Nature, working with the Indian fabric khadi.
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